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HomeBy undertaking thorough market research on product offer, pricing and promotional activity, we benchmark you against your main competitors to ensure you stay ahead of the game.
Budgeting and Control
We work closely with clients in setting and controlling marketing budgets. We take responsibility for keeping costs on track but you keep control throughout. Our clear approvals process keeps you informed every step of the way.
Public Relations
Planned public relations creates awareness in advance and starts to build recognition of your brand. Sometimes, particularly at pre-launch stage, controversial developments face hostile local opinion. Without proper management, this can have significant negative impact. By generating positive coverage around key selling features and dealing with difficult issues directly, Land & Brand New Homes can help you gain trust and valuable community support.
Direct Marketing
We target potential registrants and previously generated leads through the use of direct marketing techniques such as flyers, direct mail letters, invitations, e-cards and newsletters. Draw upon our acknowledged database expertise and expensive, wasteful mailings will become a thing of the past.
E-Marketing
Promote both your brand and specific developments on our website You can take advantage of a full product listing, supported with text and images. Use it to highlight your special view weekends, incentives and launches.
We use e-cards, e-newsletters and e-brochures to target previously generated leads. We can segment demographic groups by category, e.g. first time buyers, retired couples, the investor market.
We can bring your development to life by means of Virtual Tours via our website.
Advertising
All aspects of press advertising, both newspapers and magazines, across local, regional and national publications. Our full service includes media planning and buying, advertisement design and artwork, and response analysis.
Radio, TV or Cinema advertising are sometimes the best way to achieve cost-effective coverage and to convey your message with real impact. We offer planning, buying and creative serivces that will deliver the best kind of campaign for your development.
Events and Exhibitions
On-site launch events and special view weekends are important sales tools we can handle from start to finish. For overseas developers, our comprehensive exhibition service includes hotel hire and arrangements, display materials and involvement of foreign property solicitors, if required.
If, as part of your community public relations, an exhibition is needed for local residents, we can hire a community hall and provide or set up display materials.
Signage Requirements
We provide a full signage service, including design, supply and installation.
Telesales and Customer Services
Good telesales warms up prospective homebuyers prior to launch. We have an experienced, friendly, no pressure team that knows how to get results.
All our customers are special to us. Whenever you need assistance, our Customer Services advisors are always on hand to help. We give each of our customers a single point of contact to ensure clear communication and smooth running. No call centres, no queuing systems. Just good old fashioned service.
On-Site Sales Advisor/Negotiator
We can arrange for an experienced sales consultant to be based at your site. But we do our homework first. Only when we understand your product and your target market will we recommend the best person for the job. At Land & Brand New Homes, one size never fits all!
Show home Interior Design and Landscaping
Creating an inviting show home interior or attractive landscaping are both essential components for a successful development. From your brief, we will develop concepts that appeal directly to your target market and project manage contractors to turn great ideas into reality.
