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Scheme is a site for sore eyes

When planning consent was approved for the redevelopment of a nursing home in Rustington, West Sussex, the adjoining owners accepted the fact that they would live next door to a new development of town houses. 

As the scheme neared completion it became apparent that the new town houses did not fit well with the existing properties.

On behalf of the owners Land & Brand New Homes were able to agree a sale on the 2 adjoining bungalows to allow a scheme of town houses, cottages and apartments to be designed that softened the transition from three storey to single storey properties.

Intelligent marketing preferred over ad-hoc advertising

After six years of promoting this Greenfield site through the planning process, planning was finally approved to develop this Greenfield site into a unique housing scheme.

Land & Brand New Homes successfully negotiated the sale of this site on behalf of the owner, who was extremely pleased with the final outcome.

“Selling land with planning consent is all about creating an atmosphere where the purchasers want to buy the site and are excited by the opportunity. Due to our close working relationship with our clients, there is often no need to advertise a site, as we are fully aware at any one time who is interested in acquiring land. We find we have more success if the tender list is made up of clients who we know are keen to buy, rather than a tender list that has been created through ad-hoc advertising.”

“Good planning can be used to rectify the mistakes of the past as well as evolve an area for the future. Every town has an historical eyesore that should not have been given consent, but not every town can rectify or hide the problem”