Land & Brand New Homes has a clear objective of being recognised as the premier Land Use Consultant in the residential redevelopment market in Sussex and the South East. Put simply, if you’re looking to sell land for development, we can help you through the process.

We work on both Immediate and Strategic Acquisitions with independent third parties and Developers in order to meet housing numbers in the UK.

Selling Land for Development

Housing Need is a topic of much debate, and we are regularly reminded of the substantial shortage of housing in the UK.  As a landowner you can unlock the potential value of your land by selling it for development.

Our speciality is in achieving planning permission for residential redevelopment:

  • Strategic land, i.e. land that will take between 10-15 years to gain approval (read our Case Studies for examples of strategic land development)
  • Immediate land, either consented or subject to planning, which can be developed within 12 months

Land Consultants for Trusts and Estates

Land & Brand New Homes has worked extensively with Trusts and Estates since establishing the business in 1991.  There are inherent complexities working with Trusts and Estates, and a well-managed project, communicated and delivered to all parties is a pre-requisite for a successful outcome.

Land & Brand New Homes has a proven track record in resolving various issues that arise on residential project developments for trusts and estates.

The key to guiding commercial success starts with Land & Brand New Homes listening and building relationships so we are able to provide peace of mind to all parties. The quality of our advice is based on our philosophy that “we are custodians of your Trust to get the project to fruition”.

Want to find out more? Contact us today.

Our Land Consultants have recently successfully negotiated:

County No of Plots
West Sussex 54
East Sussex 69
Hampshire 18
Kent 28

View our latest completed projects.

Types of land/property suitable for redevelopment:

Our core business is the strategic promotion of residential land through the planning system to gain the valuable planning consent that you seek. Our success to date is due to industry experience and our network of experts in their fields.

Sites for residential development come in all shapes and sizes and since 1991, we’ve helped in the planning and negotiation process of developing a variety of sites, including:

  • Allotments
  • Barns
  • Care homes
  • Edge of town/village sites
  • Churches/graveyards
  • Farm/rural land
  • Public Houses
  • Schools
  • Service stations

We can manage projects at any stage of their development, either from start to finish or as a trouble-shooter when they run into difficulties.

Detailed negotiations can take time and require patience.  We act as a catalyst, allowing the process to flow and, when necessary, stepping in to keep negotiations on track.

Do You Want To Sell Your Land?

If your land falls into one of the above categories and is a minimum of 1 acre, find out in one of three easy steps:

  1. Contact our Land team on
  2. Complete the form and we’ll contact you
  3. Call our Land Team on 01903 692952 and we’ll arrange an appraisal of your land.

Selling Land FAQs

It really depends on whether or not your site is being promoted through a SHELAA (Strategic Housing & Economic Land Availability Assessment) or HELAA (Housing and Economic Land Availability Assessment) . Has your landholding been promoted through the Neighbourhood Plan? Contact us, and we can make an assessment.

It depends on the size of your land-holding. There are local, regional and national developers but the biggest major developers generally consider schemes only of more than 50 units.

The planning system is in freefall. Even if you gain Outline Planning Consent, sometimes it takes longer than a year to gain a consent for reserved matters.

Your land value is based on density i.e. square feet to the acre. Contact us, and we will assess your land value

Payment is made on Completion. For sites larger than 100 units, developers will very often require deferred payments (to spread the cost)

We will assess your land viability to give probability, but nothing is guaranteed in Planning.

An Option Agreement is made between a vendor and a purchaser and gives the ‘purchaser’ an option to purchase.

A promotional agreement is where a site is offered to the open market to establish its value.

Neighbourhood Planning is where a forum is established which recommends areas within a town/village where they would support development. For more information on neighbourhood plans see–2

‘Community Infrastructure Levy’ should be used to support development by funding infrastructure that the council, local community and neighbourhoods want. They are calculated as a percentage of the square footage of the Open Market units on new developments in their area.

These are an area of open space reserved for dog walking etc…

SANG stands for Suitable Alternative Natural Greenspace.

It means that the development is within easy access of facilities, transport etc…

The Planning Authority – they normally base the calculation on between 12 and 16 units per net acre.

Central Government establishes the need based on a forecast of the number of houses they believe should be constructed throughout the country. This number is then divided between County Councils then onto District Councils. This number of units should be built within a 5 year period.

An Appeal is normally based upon a Local Authority’s refusal to grant a consent through the planning system/committee. If a developer believes the Local Authority or Planning Committee has been unreasonable then they appeal against an adverse decision.

If your land is not in the green belt, you can consider it for residential development. However if your land is adjoining Green Belt, landscaping etc.. is vitally important in these instances

Yes. We can help you with this.

Strategic Housing & Economic Land Availability Assessment.

Housing and Economic Land Availability Assessment.